Become a Founding Match Sponsor
Help us launch Generation WE's very first Matching Challenge Fund — and make your gift do double duty before the event even begins.
What is the Matching Challenge Fund?
It's a simple idea with an outsized effect. A small group of Founding Match Sponsors commit funds up front to create a $10,000 pool. Once the fund is live, every gift another supporter makes toward Unique Sneaks '26 is matched dollar-for-dollar out of that pool, up to $10,000 total. Your commitment doesn't just fund the event — it doubles the impact of every other gift that follows it.
How it works
You commit as a Founding Match Sponsor
Your organization pledges a portion of the $10,000 fund ahead of the event, becoming one of a small number of inaugural sponsors who make the match possible.
We launch the Matching Challenge
Generation WE announces the fund to our full sponsor and donor network, with your organization credited as a founding partner behind the initiative.
Every new gift gets matched
As other sponsors and donors give, their contributions are matched dollar-for-dollar from the fund — turning a $500 gift into $1,000 of real impact, up to the $10,000 cap.
More children walk in their story
The matched dollars translate directly into more painters, more free books, and more families reached through Unique Sneaks '26 and Generation WE's year-round programs.
Why organizations say yes
Named as one of the launch partners behind Generation WE's first-ever Matching Challenge, throughout the sponsorship campaign and at the event.
Every dollar your organization inspires from other donors is effectively doubled — your gift multiplies giving, not just adds to it.
Featured across our Save the Date campaign, ticket launch, website, and social media as an early, founding-level supporter.
A distinct, easy-to-explain CSR story: "we didn't just sponsor an event — we helped launch a fund that multiplied community giving."
"To see the individuality celebrated in each pair of sneakers is exactly why Generation WE exists. We know when these children walk away from this event, they have a strong sense of self, a pride in their unique stories, and can now literally walk in their gifts and dreams every single day."
— Annie Totten, Founder & Executive DirectorReady to help us launch the fund?
Founding Match Sponsor spots are limited to a small group of inaugural partners. Reach out and we'll walk you through commitment levels and recognition details.
September 15 — final deadline for any sponsorship commitment to be included in event planning and recognition materials.
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